CERESCENTI STRATEGIC COMMUNICATIONS

---

Great communications create change when they inspire people to think, feel, or do something differently. We create strategies to persuade them they should by changing the way they think about the world.

At our core, we’re strategic consultants with core competencies across the communications spectrum who intimately understand the art of communication and its importance in strategically helping create change.

We operate on the fundamental belief that well-informed people make good decisions and that effective communication is a critical component of a successful behavioral change campaign.

Cerescenti Strategic Communications Consultancy is at the intersection between politics, action and entertainment. By using entertainment to explore important issues, we find ways of using culture to create access to new audiences leveraging entertainers to push behavioral change messaging into urban audiences.

Good political engagement blends skilled communication, an outstanding network, discretion, political insight and intelligence. We pride ourselves in having all five.

From creating a media strategy, to designing messaging, to finding the most effective news hooks, to selling in a story, working with the media is central to Cerescenti’s work.

Our work is founded on a first principle: authenticity matters most. We won’t reinvent reality; we will reveal it. We won’t tell our audiences what to believe or who to listen to; we will let the stories tell themselves through compelling characters who connect with our collective conscience.

Film, indeed all art, is a reflection of the never-ending struggle to understand the beauty, mystery and contradictions of life itself. We tell powerful compelling stories, utilizing the most appropriate online and offline channels, hopefully impacting culture, changing behaviors, inspiring and motivating engagement based on truth and common sense across film, TV and digital platforms.

Our campaigns are completely integrated, using creative flair to make our striking visual messaging programs really stand out. We have learned what works and doesn’t work and, by augmenting that with the latest in digital capability, we are able to meet any challenge head on.

We’re one of the first consultancies to harness the power of digital platforms, driving the utilization of social media feeds to convey the immediacy of evolving stories dealing with challenging subjects in engaging ways.

We believe that behavioral change requires a foundation of cultural change. Recognizing the broader context surrounding any behavioral decision, we work with partners to shift public sentiment and influence decision makers. By bringing structure, insight, and emotional intelligence, we shape narratives with new messaging approaches and work with culture makers who appeal to the identity of specific audiences to drive transformational change.